Cindy Chang, our wonderful National Student Recruiter here at Collega Aveda, is a true Water Warrior. She has raised an impressive $2110, $1000 of that this weekend alone, and is one of our top 4 fundraisers at this point in time.
Cindy told us what raising funds for WaterCan/ViveEau means to her, and shared a few of her fundraising secrets! Take a peak below:
What does raising money for WaterCan mean to you?
WaterCan is an organization that I truly believe in, ever since I was a little girl, I’ve always wanted to make a difference in some capacity and it’s an organization that really speaks to my heart. I believe in WaterCan because the money raised goes to the communities in Africa, and we have many witnesses in the Aveda network that have personally seen the funds in action.
Cindy, How did you raise $1000 this weekend?
100% of my fundraising efforts are purely from the power of social media. I engage people personally and that’s really the trick. People want to know what you are raising money for, they want to help you reach a goal and what it means to you. I get ideas all the time chatting with my friends on Facebook, I also ask them directly to donate to me, in fact that’s how I start the conversation! It was one family this weekend that donated $750 to me and it just started with a Facebook chat, she says she sponsors 5 children from Africa and it’s something that really speaks to her, so I told her about Water Can and it was magic!
How have you incorporated Social Media into your fundraising?
I do 100% of my fundraising through social media, and primarily on Facebook. The trick is to make it personal and give genuine shout outs to people that have made a contribution. People are so willing to help if you are passionate about what you are talking about.
Are you ready to Walk for Water this Monday, the 22nd?
Yes! And I’ve got a few special surprises to give my kind friends and families to shout them out on the day of the walk, people should feel special for donating to a very special cause!
Thank you so much for letting everyone know a few of your fundraising secrets and being a Water Warrior!
Cindy’s Top 5 Fundraising Tips:
Tip #1: People are visual, so pictures and screenshots really help people visualize your goal with you. I take screen shots of my goals reached and I’ve drawn pictures so people can help me visually reach my goal!
Tip #2: A common misconception is $25 saves a life, it’s a great tagline but it’s limiting to what people donate to you. I found that I’ve received bigger donations by just saying, my goal is _______, please help me get there! And then giving them a shout out saying how many lives they’ve saved. I never quote $25 saves one life.
Tip #3: Personalizing messages on friend’s and family Facebook walls. The goal of the message: say hello, add something personal (great seeing you last week), please help me raise money for this amazing organization, here is the link to donate, and then I’ll attached something visual (photo or video from iwalkforwater.ca).
Tip #4: Always, always, always attach the link to donate, most people get distracted very easily on social media so they need to have the donate link right there, sometimes, I put it in my shout outs. People like to hear stories too, so attach a story to how you connected and what the organization means to them!
Tip #5: Bonus thanks, I always text them, personal message them, email them or call them to say thanks, it adds a nice and personal touch.